NPCG Consulting Areas
- Board Retreats
- Marketing and Communications
Key features of Lonnie Zwerin’s background are marketing communications, branding, client relations, business development, mentoring, and nonprofit engagement and leadership.
As a Legal Marketing and Consulting Professional…
Lonnie is a highly regarded communications professional with decades of legal industry experience. She was an early innovator in the law firm marketing field and managed large teams of marketing and business development professionals for global law firms as a chief marketing officer. Her current consulting practice as a founding member of Zeughauser Group focuses on growth and retention strategies, practice group planning, client service programs, and branding initiatives. Lonnie also consults on identifying critical issues and enhancing communications and client relations between law firms and their clients through candid, effective client service interviews.
Throughout her career Lonnie has been a mentor and highly skilled manager of professional services staff, responsible for designing department functions and growing, developing, and training marketing staff to support each firm’s strategic objectives. She continues to provide mentoring in her consulting work, to both lawyers and professional staff.
As a Nonprofit Leader…
Lonnie has been an active community member, with a life-long involvement in professional and community non-profits. She has served on boards including the JCC of San Francisco, LMA (Legal Marketing Association), Menorah Park, and Leadership Development Committee of the JCF; held leadership positions; developed strategic growth and messaging; and provided probono, mentoring and coaching services to a variety of organizations.
Education
University of California at Berkeley, B.A.